Gen Z holds a large stake in the future of the food and beverage industry. Our team conducted extensive research to understand everything food and beverage brands need to know about this highly diverse generation.

Join Symrise’s Marketing, Sensory and Consumer Insights Team on Thursday, September 24th at 12pm EDT for our webinar, How to Create Food and Beverage Gen Z Will Crave.

Symrise speakers will share a comprehensive overview of Gen Z in respect to food, beverage and beyond. Including findings from our proprietary consumer research on Gen Z:

• Values, characteristics, and difference from Millennials
• Consumer profile and how to market to them
• Food and beverage behaviors (category specifics and flavor insights)
• Trends, concepts and product examples

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