Latest Articles

Coffee Innovations: Flavors, Textures and International Influence

In celebration of National Coffee Day on September 29, 2020, we're revisiting some of our favorite coffee centric articles. Over the past few years, coffee culture has reached new...  more »

Beverage NPD Blossoms With International Flavors, Wellness Ingredients and “Sensorial Surprises”

Symrise currently leverages an in-house intelligence tool called TrendScope to elevate product marketability. “We have developed and used this special trend research presentation...  more »

Halloween Celebrations Gain a Boost With Rise in US Confectionery Sales

With major confectionery brands gear up for the key Halloween season, data from the US-based National Confectioners Association shows that sales of spooky seasonal treats have...  more »

Plant-based Foods Stake Their Place in the Retail Food Mainstream

For decades, food manufacturers have been looking for and finding ways to substitute plant products for traditional meat, dairy and other foods in a bid to appeal to consumers’...  more »

Webinar: How to Create Food and Beverage Gen Z Will Crave

Gen Z holds a large stake in the future of the food and beverage industry. Our team conducted extensive research to understand everything food and beverage brands need to know...  more »

Bourbon 101: Classics to the Latest Flavor Innovations

September is National Bourbon Heritage Month, and celebrating this spirit with the distinctly sweet vanilla, caramel, and butterscotch aroma and caramel coloring just as the...  more »

Key New Consumer Trends Emerging in Alcohol Industry

Leading data and analytics company GlobalData has identified three new consumer trend as the scale and impact of the global health crisis changes consumer consumption habits and...  more »

“Consumer Cocooning” and Rediscovering Nature Among Ice Cream Trends

With many people spending more time at home due to restrictions around COVID-19, ice cream sales continue to increase. Consumers worldwide are facing significant changes to their...  more »

Symrise Group Launches Global Alternative Protein Initiative

Symrise’s R&D teams rely on a range of tools to generate insights into the plant-based market for food and beverage manufacturers. The proprietary Trendscope Reports, Taste Treks...  more »

The Culinary Flavors of Autumn Inspire LTOs

The changing of seasons gives way to seasonal food that we look forward to all year, but the most anticipated and celebrated are by far the flavors of fall. While pumpkin spice...  more »

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Events

09/21/2020
Webinar: How to Create Food and Beverage Gen Z Will Crave

Gen Z holds a large stake in the future of the food and beverage industry. Our...

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...