Happy World Vanilla Day! 

Did you know that vanilla is one of the most cherished ingredients around the world, found in everything from sweet treats and beverages to perfumes and home care products? Today, on April 10th, we’re honoring its incredible legacy and the many ways it continues to bring joy to people’s lives.

At Symrise, our connection to vanilla runs deep. In 1874, one of our founding fathers achieved the first synthesis of vanillin from natural sources—an innovation that transformed the flavor and fragrance industry. Now, 150 years later, our passion for vanilla is stronger than ever.

So, what makes vanilla so special? It’s more than a flavor—it’s a feeling. Vanilla connects us through traditions, emotions, and memories that span generations and cultures. It’s timeless, familiar, and always evolving.

We’re proud to help shape the future of vanilla through our long-term sustainability initiatives in Madagascar. By supporting local communities, protecting the environment, and securing the supply of this precious ingredient, we’re ensuring that the vanilla experience can be shared for generations to come.

Join us in celebrating this global favorite today—and every day!