Consumer packaged goods marketers are now going to great lengths to provide experiential moments. Here’s my favorite so far. For Valentine’s Day, Kraft Mac & Cheese launched a limited-edition Candy Kraft Mac & Cheese. [continue...]

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[Webinar] Beverage Innovation in a Plant-Based World

As consumers steer away from dairy-based beverages, plant-based alternatives…

Sweets & Snacks Expo Releases Top Trends for 2021

The 2021 Sweets & Snacks Expo to be held June 22-25 in Indianapolis is where the…