News! News that may confirm fears! News that may present new opportunities! A report, published by KAM Insights, has found that, when out at the pub with friends, 50% of UK consumers would rather have two so-called “mid-strength” drinks than one full-strength one. The report, entitled The Mid Strength Opportunity, also finds that 13% of consumers are “coasting”, meaning they’re drinking more mid-strength drinks throughout the evening, so they can, Read more