Driven in large part by millennial and Gen Z consumers, the non-alc sector has exploded in the past decade, and innovative products are making their presence known on bottle shop shelves and bar menus alike. But while drinkers are opting for spirits such as tequila or bourbon when drinking full-proof or gravitating toward cocktails like the Spritz and Espresso Martini, a different flavor is winning on the sober scene: bitter. Across the country, non-alcoholic drinks brands with bitter profiles are flying off of store, Read more