New Square payments data shows a quiet shift at the bar: mid-week half-pint sales are climbing fast, with Wednesday orders up 27% year-on-year. It's the latest ripple from "zebra striping" — the now-mainstream habit of alternating alcoholic and alcohol-free drinks — as nearly half of Brits admit to mixing up their measures as well as their strengths. Full pints aren't going anywhere (sales are actually up 30%), but London's drinkers are leading a trend toward smaller serves, deliberate pacing, and drinking on your own terms.

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