As interest in craft cocktails continues to grow, spirits brands will need to implement "sensploration" tactics to remai...

As interest in craft cocktails continues to grow, spirits brands will need to implement "sensploration" tactics to remain competitive in a crowded space. According to The Future Laboratory, senspoloration includes every aspect of the cocktail experience, playing off all five senses, not just the taste of premium spirit.

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[Infographic] Flavor Madness 2021: America's Favorite Ready-to-Drink Alcohol

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