Viral social media trends can often translate to real-time impacts for brands – and the algorithmic pull of TikTok is particularly strong. “TikTok’s algorithm uses a combination of personalization, virality, and speed, allowing its users to see what’s trending in subjects they like. It sparks impulse purchases due to the quick reviews, engaging content, and sometimes easy product links,” Jeff Ustin, VP of Western Bagel, told FI. This phenomenon has prompted many companies to directly collaborate with TikTok creators to promote exclusive or private-label items, which is a wise strategy, given that Gen Z, which accounts for a sizable portion of the platform’s users, seems to have a soft spot for influencers. In the latest NEXT Flavor Report by Rubix Foods, which analyzed 45,000+ Gen Z responses gathered via influencer-led polls, Read more