Clean supreme, disruptive green and sweeter balance topped the list of key confectionery trends, according to Innova Mar...

Clean supreme, disruptive green and sweeter balance topped the list of key confectionery trends, according to Innova Market Insights. Clean supreme topped the list showcasing its rising popularity amongst consumers. Clean label ingredients such as colouring foods are thriving alongside cleaner formulations which are resulting in shorter ingredient lists.

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