New York City is calling, and we're answering!

From June 28–30, the Javits Center transforms into the epicenter of the specialty food and beverage world — and the Symrise team will be right in the middle of it. The 2026 Summer Fancy Food Show brings together thousands of industry professionals, makers, and innovators from over 50 countries, and we couldn't be more excited to be part of it.

As a global leader in flavors, the Fancy Food Show is one of our favorite moments of the year. It's where emerging trends move from concept to product, where bold ideas land on the shelf, and where the conversations we have today shape what consumers taste tomorrow.

This year, we'll be keeping a close eye on a few areas that are shaping the future of food and beverage:

→ Flavor as function — consumers are increasingly reaching for products that do more. Think mood-boosting botanicals, adaptogens, and ingredients that blur the line between wellness and indulgence.

→ Global influences going mainstream — ingredients and flavor profiles from across Asia, Latin America, and the Middle East are moving from niche to center stage.

→ Sustainability in every sip and bite — from packaging to sourcing, the industry is being asked to walk the talk, and the most exciting brands are leading the way.

→ The rise of "swicy" and beyond — sweet heat isn't slowing down, and we're watching what comes next in the bold flavor space.

We're heading to the show floor with open eyes, curious palates, and a lot of questions. If you're attending, we'd love to connect — find us on the floor and let's talk flavor.

Stay tuned for a post-show roundup of the trends and discoveries that caught our attention!