For the past half-decade or so, the competitive and market landscape for fruit juice and juice drink producers has been challenging, to put it mildly. In the wake of sweeping changes in household demographics, lifestyle preferences, economic conditions, and other factors affecting the industry, some producers are fighting to survive. Others have closed their doors.
But some have kept their heads above water. Some have begun to pull ahead of the pack. A few are charting a growth course.
Why? Why have some producers stumbled, while others have kept their feet?
And what are the challenges, exactly? What are the opportunities? For fruit juice and juice drink producers that are still standing, what can they do, right now, to solidify their hold on existing markets and begin to break into new ones?
In our new report, How to Succeed in a Challenging Juice Market: A Symrise Guide for Fruit Juice and Juice Drink Producers, we've got answers to those questions.
How to Succeed in a Challenging Juice Market takes a look at the obstacles facing producers, including changes in household composition and size, a growing demand for low-calorie/no-calorie beverages, evolving lifestyles, and economic concerns.
With the challenges identified, our new guide delves into the opportunities available to fruit juice and juice drink producers, such as those created by the expansion of a few key demographics, heightened consciousness of personal and planetary health, and a surging interest in premium beverage options.
Finally, How to Succeed in a Challenging Juice Market offers 10 ways to take full advantage of available opportunities, including changes to marketing tactics and focuses, advice on creating demand with hybrid products and novel flavors, and generating a "halo effect" that reduces downward pricing pressure and adds value to your brand.
And speaking of pricing, How to Succeed in a Challenging Juice Market: A Symrise Guide for Fruit Juice and Juice Drink Producers is available absolutely free of charge.