A new report from Innerbody Research dug into Google Trends data across all 50 states to map the country's frozen treat fixations — and the results are full of surprises. The Northeast dominates the top five for ice cream search interest, with New Jersey leading the pack, followed by Delaware, Massachusetts, Connecticut, and New York. Meanwhile, health-conscious cravings are shaping brand loyalty nationwide — Halo Top, the low-calorie, high-protein pint, ranks as the most-searched ice cream brand in the country. Whether you're a die-hard vanilla devotee or hunting for something more indulgent, this data-driven deep-dive reveals just how personal — and regional — our love of ice cream really is.

Read more about these ice cream trends here!