Australians waste around 7.68 million tonnes of food a year. This costs the economy an estimated A$36.6 billion and households up to $2,500 annually. Much of this food is wasted at home. So while consumers are increasingly aware of sustainability issues, awareness does not always translate into better food management in practice. Our previous research revealed people differ in the ways they generate and dispose of food waste. Our latest study takes a closer look at two groups who care deeply about food, for different reasons. It exposes a paradox: people who prioritise healthy eating waste less food, Read more