The market researchers data on launches between 2013 and 2017 showed there was a 17% increase in the growth of snacks with a health claim and a 22% rise in those with a nutritious claim. Protein is still popular launches with a protein claim grew at a 31% CAGR during the period with Snack Nuts & Seeds and Meat Snacks leading the subcategories last year. [more...]
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By Ian Thurston, Symrise Senior Marketing Communication Manager The 2018 Winter...