Forget the burger wars. It seems the new battleground in the world of fast food is the breakfast sandwich. Consider that Sonic SONC, +1.15%  , with 3,500-plus restaurants spread across more than 40 states, has just started rolling out its French Toaster, a sandwich that features the usual morning fare - eggs, cheese and sausage or bacon - but with a twist: Instead of plain ol' white bread, the wrapping is (you guessed it) French toast.

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Twitter

Events

10/17/2019
Webinar: 5 Top Southern Flavors Influencing Mainstream Food and Beverage

Southern food and beverage was born from a melting pot of ethnicities, cultures...

10/03/2019
Key Events Showcase the Latest Innovations in Chocolate

The chocolate industry has multiple key events that will feature the latest...