Botanicals are big. The combination of health and flavor has proven irresistible to todays consumer, thrilled at knowing that the tikka masala dinner they bought contains turmeric, fenugreek, and ginger to help fight inflammation and balance blood sugar. Products such as elderflower soda, beet and orange soup with basil, and green tea ice cream are claiming shelf space and drawing buyers away from the herbal supplement aisle. [more...]
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