Millennials and Generation Z are shifting the food and beverage industry towards organic, natural and nutrient dense ingredients. Within our Global Trendscope, Natural Goodness is a trend we’ve seen grow overtime, especially with the rising buying power of Millennials and GenZ.

Living Nature is a trend categorized within Natural Goodness where we see consumers taking a closer-to-nature approach and opting for local, seasonal and artisanal food and drink. The infographic below illustrates the flavors, ingredients and preparation methods within Living Nature: pickling/sour, veggies at the center of the plate, waste reduction, koji, and the new moo.

 

The trends don't end here, subscribe to In-sight for weekly updates!

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Twitter

Events

10/17/2019
Webinar: 5 Top Southern Flavors Influencing Mainstream Food and Beverage

Southern food and beverage was born from a melting pot of ethnicities, cultures...

10/03/2019
Key Events Showcase the Latest Innovations in Chocolate

The chocolate industry has multiple key events that will feature the latest...