Millennials and Generation Z are shifting the food and beverage industry towards organic, natural and nutrient dense ingredients. Within our Global Trendscope, Natural Goodness is a trend we’ve seen grow overtime, especially with the rising buying power of Millennials and GenZ.

Living Nature is a trend categorized within Natural Goodness where we see consumers taking a closer-to-nature approach and opting for local, seasonal and artisanal food and drink. The infographic below illustrates the flavors, ingredients and preparation methods within Living Nature: pickling/sour, veggies at the center of the plate, waste reduction, koji, and the new moo.

 

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06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...