Millennials and Generation Z are shifting the food and beverage industry towards organic, natural and nutrient dense ingredients. Within our Global Trendscope, Natural Goodness is a trend we’ve seen grow overtime, especially with the rising buying power of Millennials and GenZ.
Living Nature is a trend categorized within Natural Goodness where we see consumers taking a closer-to-nature approach and opting for local, seasonal and artisanal food and drink. The infographic below illustrates the flavors, ingredients and preparation methods within Living Nature: pickling/sour, veggies at the center of the plate, waste reduction, koji, and the new moo.
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