Millennials, Generation Y, the "me" generation. By now we’ve all heard the terms. Even if you are not familiar with the term or with the generation, there is no doubt that you are still affected by them. After all, as of 2012 there are 80 million millennials residing in the United States.

Millennials, born between the early 1980’s and early 2000’s are influencing many aspects of life in the United States. They are diverse, tech savvy, and crave instantaneous gratification. They want the best, and they want it now. They are also more apt to try new things and explore new cultures. All of these characteristics are fueling the way they buy and consume products.

There’s no doubt that millennials have the power to drive the U.S. food and beverage market in their preferred direction. Their buying power and influence is substantial and many food and beverage makers have already began to cater to them.

Symrise has developed a four part series on millennials in the U.S. Part one is an introduction to the generation and how they compare to other generations.

Check out part 1 of a 4 part Symrise Series: Millennials: USA demographic characteristics

Check back next week for part 2.

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Twitter

Events

04/11/2017
Symrise Debuts Global Hot Sauce Inspired Seasonings at Snaxpo 2017

Another SNAXPO, SNAC International's annual trade show, is officially in the...

03/21/2017
Symrise Turns Up the Heat at Snaxpo 2017

Symrise is pleased to announce that we will once again be exhibiting at SNAXPO...