We are happy to share part three of our four part Symrise Series: Millennials in the USA.

Part three is all about feelings. What drives millennials? What are their attitudes towards life? What are their personal values?

Millennials, born between the early 1980’s and early 2000’s are influencing many aspects of life in the United States. They are diverse, tech savvy, and crave instantaneous gratification. They want the best, and they want it now. They are also more apt to try new things and explore new cultures.

All of these characteristics are fueling the way they buy and consume products and influence mainstream America.

Download part three of the Symrise Series: Millennials by clicking HERE.

 

Revisit part one here!

 

Revisit part two here!

 

 

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Twitter

Events

06/12/2019
7 Essential Steps to Seasonal and LTO Success

“Limited time offers (LTOs) build people’s comfort and admiration for your...

05/30/2019
A Look Back At Top Fancy Food Show Flavor Trends

The 2019 Summer Fancy Food Show is quickly approaching. This June, Symrise...