Up-and-coming restaurant concepts are already catering to this consumer group of kids and teens.
Restaurant operators who are growing tired of catering to Millennials can rejoice: There’s a new, perhaps more important, generation taking a seat at the table: Generation Z. Born after 1995 — just kids and teens right now — Gen Z are the biggest population swell since the Baby Boomers, and officials at market-research firm The NPD Group say Zs are already making a big impact on the restaurant industry.
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