Up-and-coming restaurant concepts are already catering to this consumer group of kids and teens.
Restaurant operators who are growing tired of catering to Millennials can rejoice: There’s a new, perhaps more important, generation taking a seat at the table: Generation Z. Born after 1995 — just kids and teens right now — Gen Z are the biggest population swell since the Baby Boomers, and officials at market-research firm The NPD Group say Zs are already making a big impact on the restaurant industry.
Join your peers today!
Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.