Regine Lueghausen, Vice President for Global Marketing, at Symrise, highlights the growing interest in botanicals as flavors. “Hibiscus and ginger are two stand out ingredients for us currently,” she says. “Both form an integral part of many local traditions. Hibiscus is well established in many North African and Southeast Asian markets. Ginger has been an integral part of UK drinks for some time, such as ginger ale or ginger beer. Right now, we see an increased interest in ginger around the globe,” Lueghausen affirms. “This originates from its utilization in mixes and popular alcoholic drinks like Moscow Mules, or as part of detox drinks, in which consumers appreciate ginger due to its cleansing properties.” [more...]
Prepare for Symrise Flavor NA 2020 Trends Report
Be the first to receive our Flavor Trends Report for 2020, register for the weekly In-sight Newsletter and you'll be at the top of our list when the report is published. CLICK HERE!
Join your peers today!
Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.
As we enter a re-opening phase in the wake of COVID-19, we also enter a new...
Trends may be the single most important driver in the food and beverage industry...