With their distinctive rainbow packaging and emphasis on "ingredients you can see and pronounce," Kind bars are one of the snack world's biggest recent success stories. But the company had a problem: Research found that young men weren't buying as many bars as their female counterparts.

Read whole article via www.fastcompany.com

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05/16/2017
New York's Star Chefs Dish on Innovation and Inspiration

Innovation & Inspiration: Symrise’s 2017 New York Rising Stars Roundtable...

04/11/2017
Symrise Debuts Global Hot Sauce Inspired Seasonings at Snaxpo 2017

Another SNAXPO, SNAC International's annual trade show, is officially in the...