The key objectives of the study, titled, "Understanding Super Premium Soups," were to explore what defines super premium soups for the Millennial consumer; to identify the key drivers of premium/high quality in soups; to understand the relevance and perceptions of premium across key soup categories; and, to uncover opportunities for innovation in the category. [more...]
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12/21/2018
Happy Holidays From Symrise!
Thank you for reading, sharing and supporting In-sight in 2018! We're taking...
02/01/2018
Innovation and Trends from the 2018 Winter Fancy Food Show
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