Millennials gravitate towards products that communicate a genuine message and offer a sense of discovery. This has resulted in craft-style branding that emulates a sense of community for millennials and other consumers.

Symrise set out on a journey to define what craft means to millennials, and conducted an in-depth study across the United States. Learn more about our discoveries in Craft with the video below.

Learn more about our Craft Initiative with our Infographic: Defining Craft Branding in Food and Beverage!

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Events

10/17/2019
Webinar: 5 Top Southern Flavors Influencing Mainstream Food and Beverage

Southern food and beverage was born from a melting pot of ethnicities, cultures...

10/03/2019
Key Events Showcase the Latest Innovations in Chocolate

The chocolate industry has multiple key events that will feature the latest...