The 2020 Winter Fancy Food Show (WFFS), January 19th to 21st at San Francisco’s Moscone Center, ushered in a new decade of food and beverage trends via 80,000 specialty products. The Symrise NA Marketing Team was in attendance to taste, track and deliver the latest in flavor, format and product trends to our clients. We’ve prepared a SlideShare with our Top 12 Trends from the 2020 Winter Fancy Food Show below, to keep you ahead of the curve.

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This year’s WFFS featured some standard classics from past years; including heaps of plant-based products, hemp infusions galore, BFY everything and global flavors popping up in all categories. We witnessed a lull in new flavor innovation, as this show seemed to be more about infusing additional functional ingredients and playing with standard product category formats.

We also saw some of our Symrise North America 2019+ Trends come to life at the show including black sesame, butterfly pea flower, cheese teas, hemp, miso+, smoke 2.0 and yuzu. After sifting through thousands of drinks, meals, snacks and sweets, we are happy to bring you our 2020 Top 12 Winter Fancy Food Show Trends.

See all 12 Top Trends in the Slide Share below.


Check back on In-sight for much more coverage of the 2020 Winter Fancy Food Show coverage including beverage trends, savory trends, sweet trends and the top craziest new products from the show over the next few weeks.

Continue Reading: The Biggest Beverage Trends We Found at the 2020 Winter Fancy Food Show

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