Southern food and beverage was born from a melting pot of ethnicities, cultures and foodways. Today, chefs and mixologists are rediscovering the flavors of the South with the fusion of local and global ingredients.

Now is your chance to immerse yourself in the rising flavors of the South. Join Symrise Marketing on Thursday, October 24 at 12pm EDT for a 30-minute webinar introducing our Southern Revival Initiative. The webinar, 5 of the Top 10 Southern Flavors Influencing Mainstream Food & Beverage, will dive into the following topics:

• The 2 impactful trends impacting Southern food and drink
• Our unique approach and methodology behind Southern Revival
• Key takeaways from our immersive treks across the South
• The rise of new Southern and global flavors and ingredients
• 5 of the top 10 Southern flavors going mainstream and real life examples


As the result of interviews with notable Southern chefs who are paving the way for a revival of flavor and ingredients, our Southern Revival webinar wouldn’t be complete without sharing special insights from Chef Edward Lee.

Beyond Chef Lee’s input on the revitalization of Southern food and beverage, all attendees will enter to win a dinner for two at one of his notable restaurants: 610 Magnolia (Louisville), MilkWood (Louisville), Whiskey Dry (Louisville) or Succotash (Washington DC), while 5 runner ups will receive a signed copy of his latest cookbook, Buttermilk Graffiti.

Your spice exploration journey doesn’t end here, register to attend the webinar today!

Join your peers today!

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