Symrise's webinar: 'How to Position Your Brand in The Craft Artisanal Space: Part 2' reflects extensive research into U.S. millennials using online and immersive research into the American “craft-hubs” of Brooklyn, Chicago, San Diego and Austin.
The part 2 recording reveals craft as a multi-dimensional concept that serves both personal and social needs of the consumer. Among the important elements to keep in mind when developing a craft product, key highlights include:
- Craft drivers: ingredients, flavors, process - key product differentiators
- Objectives of Symrise's Brooklyn craft trek
- 10 components of the 'Craft Pyramid'
- Opportunities, barriers and product examples of specific craft categories
Discover how you can enter the craft artisanal space, watch the 40 minute webinar can be viewed using this link!
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