As we enter a re-opening phase in the face of COVID-19, we also enter a new phase of consumerism.

In response to the pandemic, consumers have swiftly adapted their behaviors and values when it comes to food and beverage purchases.

Based on extensive research, Symrise Marketing has identified a new wave of mainstream food and beverage categories and flavors of increased demand in the era of COVID-19.

During a live webinar, Mainstream Flavor Trends Surfacing From COVID-19, the Symrise team covered a wealth of facts, figures and recommendatory concepts for your brand's innovation. If you weren't able to join us, the webinar recording is now available to view on-demand.

The broadcast recording covers:

• Actionable insights and flavor trends
• 5 key opportunity areas for CPG and retailers
• 10 beverage, savory and sweet categories in demand
• 120+ concepts and mainstream flavor examples
• 40+ product examples on the market

CLICK HERE to watch: Mainstream Flavor Trends Surfacing From COVID-19!

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