Millennials are currently in an age bracket ranging from college students to young parents, which makes them an elusive generation for food and beverage brands to target, according to recent research from SmartCommerce and CornNaturally. Members of the generation, including college students, are prime targets for manufacturers breaking into e-commerce channels because millennials are the most comfortable shopping for groceries online, according to SmartCommerce.

Read whole article via www.fooddive.com

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