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The Breakfast Battleground

Americans are increasingly living their lives on-the-go. This is especially true in the morning, when everyone is on the run. With more time spent at work, school, and other...  more »

Morning Glory

Reinvention is never easy, but for McDonald's and its burger- and taco-slinging peers, it's become essential. And it happens to be the one thing fast food doesn't need to rebrand:...  more »

Are breakfast sandwiches the new burgers?

Forget the burger wars. It seems the new battleground in the world of fast food is the breakfast sandwich. Consider that Sonic SONC, +1.15%  , with 3,500-plus restaurants spread...  more »

What Kids Around the World Eat for Breakfast

Parents who want their kids to accept more adventurous breakfasts would be wise to choose such morning fare for themselves. Children begin to acquire a taste for pickled egg or...  more »

Brunch: From Sleepy to Showoff

You’ve seen them on weekend mornings, the long lines of brunchgoers on sidewalks everywhere — the exhausted parents with small children, bleary-eyed late-nighters ready for a hair...  more »

Breaking with Tradition

Operators continue to add and expand non-pastry morning menu offerings. Image Caption: Sandwiches are the most popular breakfast item at non-bakery quick serves, but chains are...  more »

Kellogg NPD: Mess-free frozen breakfasts target morning rush

Kellogg's new frozen breakfast products are mess-free, on-the-go options that will attract today's busy consumer, an analyst says. The cereal and snack titan has launched a flurry...  more »

The Importance of Breakfast

We have all heard, at one point or another, that breakfast is the most important meal of the day. Research have found that people who skip the first meal of the day tend to overeat...  more »

The Battle For Breakfast

We're all for updating iconography, but are we headed for the days of Snap, Crackle & Chug. It sure seemed that way in the spring and summer, when cereal companies like Kellogg's...  more »

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