Latest Articles

Seaweed Rides a Tidal Wave of Popularity

Seaweed is being used in foods to enhance umami and other flavors and to replace salt both in-demand qualities for ingredients today.Forms of seaweed are also showing up in snacks,...  more »

6 Trends That Will Shape the Food and Beverage Industry in 2020

If food and beverage companies want 2020 vision, then they will have to look to the past to plan for the future. Although this year's trends will build on a lot of the growth areas...  more »

Tapping 2020 Trends With the Ingredient Consumers Crave

Each year, Innova Market Insights, global food trends specialists for more than 25 years, identifies the top trends impacting the food and beverage marketplace in North America and...  more »

Food Makers Bulk up on Simple Ingredients as Consumers Embrace Clean Labels

For food and beverage giants plagued by slowing growth and heightening competition from nimble upstarts, the motto "less is more" is playing a bigger role in their everyday...  more »

CBD Entering Food and Drink at an 'Astounding Pace,' Report Says

A new Rabobank report found that CBD has been entering food and beverage products - beer, coffee, cocktails, jelly beans and others - at an "astounding pace." However, the...  more »

International Flavors Spice up What is Thought of as 'American' Food

Coupled with the fact that Hispanic and Asian populations are growingand changing United States demographics, its no wonder that one-third of Americans eat ethnic food at least...  more »

Gen Z Consumers Want Healthier, More Convenient Food

Generation Z - the demographic group born between 1995 and 2010 - has helped move U.S. food culture from three sit-down meals a day to several eating experiences throughout....  more »

Oatmeal is Hot, Thanks To its Convenience and Health Halo

Hot cereal and oatmeal sales jumped 1.3% to $1.3 million in the 52 week period ending Dec. 30, 2018 compared to the same period a year ago, according to data from IRI reported by...  more »

6 Trends To Impact The Food Industry In 2019

Concepts that started rocking the business in 2018 will continue, making this year sure to be full of big deals, new functional ingredients and items that are sustainable on many...  more »

Will Food And Drink Be In 'Living Coral' In 2019?

"Living Coral" was recently named Pantone's Color of the Year for 2019. The vibrant pinkish-orange hue could influence the color of foods and beverages hitting the marketplace next...  more »

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12/24/2019
Happy Holidays from Symrise, We'll See You Next Decade!

Thank you for reading, sharing and supporting In-sight in 2019 - here's to...

10/17/2019
Webinar: 5 Top Southern Flavors Influencing Mainstream Food and Beverage

Southern food and beverage was born from a melting pot of ethnicities, cultures...