Latest Articles

[Infographic] What Southern Revival Means to Food and Beverage Consumers

As a component of our Southern Revival Initiative, we surveyed +1,000 American consumers to identify their existing associations with Southern food, flavors and techniques that are...  more »

Dip Into Summer Spreads: Flavors, Spices and Innovation

While summer barbecues and pool parties might not look the same in 2020 as they have in years past, consumers will still indulge in delicious dips and spreads to make family time...  more »

Webinar Recording: Mainstream Flavor Trends Surfacing from COVID-19

As we enter a re-opening phase in the face of COVID-19, we also enter a new phase of consumerism.In response to the pandemic, consumers have swiftly adapted their behaviors and...  more »

It’s Time for French Fries

Is sourdough still trending, people all over the place nurturing starters, putting them to use in boules and baguettes, in pancakes and waffles? It sure seems that way, from the...  more »

Chicken Consumption in the United States and the Influence of COVID-19

In times of crisis, the thing consumers are looking out for the most when considering food options is finding what will bring them the most comfort. And what’s more comfortable...  more »

Seeking Certainty Through Food: US Consumers Comfort Eat Bread and Pasta Amid Pandemic

One of the most significant effects of being home more, especially for those with families, is suddenly being responsible for not only feeding yourself but also providing every...  more »

Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new phase of consumerism.Based on extensive research, Symrise Marketing has identified a new wave of...  more »

Here Are The Biggest Food And Drink Trends From The Pandemic

While it may seem like the pandemic has put a hold on many trends, you would be surprised at how many new trends have popped up, especially food and drink trends. As we all know,...  more »

Behind the Rise of Batch Cooking in 2020

With our favorite restaurants closed/or partially closed as we move into the re-opening phase, budget on the brain, and the threat of the “quaran-fifteen” always looming, consumers...  more »

Seize Your Opportunity for Naturalness with Natural x Flavorings Especially for Organic Foods and Drinks

Consumers are increasingly looking for more natural foods and drinks with clean labels and store-cupboard ingredients. At the same time, they would like to enjoy great taste,...  more »

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Events

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...