Latest Articles

Brand Trends Arising From Pink October Solidarity

Trend Perspectives with Cynthia Maxwell Pink became the most prominent color of October in 1992 when Evelyn Lauder of Estee Lauder along with a friend decided pink was the best...  more »

Trend Perspectives with Cynthia Maxwell: Trends You See Everywhere!

By Cynthia Maxwell, Trend Forecasting I remember doing a men’s trend forecasting report in 2013. The importance of blue was strong as well as an increase in denim fabrications...  more »

Trend Perspectives by Cynthia Maxwell: Bold and Beautiful Colors in Packaging for Food and Beverage

By Cynthia Maxwell, Trend Forecasting Cherry Tomato, Lime Punch, Ultra Violet! These are some of the bright additions to Pantone’s spring 18 fashion color palette. I talked...  more »

Trend Perspectives by Cynthia Maxwell: Looking at the Future of Color Trends

As we head into fall and winter thinking only of pumpkin flavors, turkey, holiday décor and cold weather clothing, the Spring 2018 runways have ended and Pantone has released their...  more »

Trend Perspectives by Cynthia Maxwell: The Changing Face of the Retail Store

By Cynthia Maxwell, Trend Forecasting “In 2017, 8,642 retail stores will close in North America.” - Doug Stephens, The Business of Fashion. For years now, seven from my personal...  more »

Unique and Innovative Product Packaging Attracts Consumers

By Cynthia Maxwell, Trend Forecasting I remember when Evian released the limited edition Christian Lacroix 750ml bottle. The delicate white lace design was so beautiful with the...  more »

A person experiences virtual reality and food - VR, AR technology and food

Trend Perspectives by Cynthia Maxwell: The Intersection of Technology and Food

By Cynthia Maxwell, Trend Forecasting “I WONT BE IMPRESSED WITH TECHNOLOGY UNTIL I CAN DOWNLOAD FOOD.”I recently saw this posted on a friends Instagram page and it reminded me of...  more »

Pantone Greenery Color of the Year 2017

Trend Perspectives by Cynthia Maxwell: How to Embrace Green

By Cynthia Maxwell, Trend Forecasting Embrace Green! What do you think of when you think of the color green?  Some say nature, money, or even the phrase “green with envy.” I...  more »

Image: http://kissmiklos.com/juiceline

Trend Perspectives with Brad Ross: 2017-18 Color Forecast

By Brad Ross, Global Trend Forecasting This month’s focus is on color. Today, color is like Snapchat; we get flashes of hue predictions and as soon as one appears it’s gone just...  more »

Image: http://bretphillips.com/lets-recap-weekend-fun

Trend Perspectives with Brad Ross: Is Social Media Dead?

By Brad Ross, Global Trend Forecasting While some social media networks are gaining momentum (i.e. Snapchat and Instagram), one of the latest trends quickly gaining momentum in...  more »

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Events

10/17/2019
Webinar: 5 Top Southern Flavors Influencing Mainstream Food and Beverage

Southern food and beverage was born from a melting pot of ethnicities, cultures...

10/03/2019
Key Events Showcase the Latest Innovations in Chocolate

The chocolate industry has multiple key events that will feature the latest...