Latest Articles

The Culinary Flavors of Autumn Inspire LTOs

The changing of seasons gives way to seasonal food that we look forward to all year, but the most anticipated and celebrated are by far the flavors of fall. While pumpkin spice...  more »

Colors of Social Media Food Trends

Social media has grown massively over the years and various trends have erupted from it. Trends come and go yet some are reoccurring. From these trends, many things have also been...  more »

The Buzz on Honey: Celebrating National Honey Month

As summer turns to fall, pumpkin isn’t the only ingredient making its way into a variety of food and beverage products. Honey is also buzzing, with September being National Honey...  more »

Natural Botanical and Vanilla Extracts for Clean Label Food and Beverage

The demand for naturalness and transparency in the food and beverage marketplace has grown exponentially. In response, Symrise expanded our footprint of natural capabilities in...  more »

A Discussion with Generation Z: Food Trends and Product Purchasing

Trend Perspectives by Cynthia Maxwell Although generations are typically categorized by events rather than arbitrary dates; Gen Z birth years are generally considered to fall...  more »

Infographic: Mainstream Flavor Trends Surfacing From COVID-19

The long period of stress, uncertainty, and social distancing will change consumer behaviors for years, even after the pandemic ends. While it’s still too early to know the...  more »

Omnichannel Shoppers Increasing Amid Pandemic

The Retail Feedback Group (RFG) recently published its 2020 US Online & In-Store Grocery Shopping Study, providing insight from both instore and online shoppers collected amid the...  more »

Dip Into Summer Spreads: Flavors, Spices and Innovation

While summer barbecues and pool parties might not look the same in 2020 as they have in years past, consumers will still indulge in delicious dips and spreads to make family time...  more »

Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new phase of consumerism.Based on extensive research, Symrise Marketing has identified a new wave of...  more »

Foraging Chef Phil Manganaro Digs Deeper for Wild Ingredients

Phil Manganaro doesn’t brave the markets for much of the produce on his menus these days. Ingredient shortages? Something’s always blooming. High prices? His precious haul is...  more »

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Events

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...