Frozen Food Consumption and the Influence of COVID-19
At the beginning of the COVID-19 pandemic, grocery sales rose across almost all categories due to stockpiling and panic shopping. Frozen foods sales increased dramatically as... more »
Latest Articles
Stiff Competition in the Frozen Aisle - Part 3: Market Insights
The frozen aisle is facing stiff competition from many areas in the supermarket. More specifically, frozen entrées are vying with more and more options for consumers’ attention,... more »
Stiff Competition in the Frozen Aisle: QSR Inspiration (Pt. 2 of a 3 Symrise Series)
Part 2 of a 3 part Symrise Series Where do frozen entrées in the frozen food aisle find inspiration? These days there are a number of sources that inspire and guide flavor... more »
Kellogg NPD: Mess-free frozen breakfasts target morning rush
Kellogg's new frozen breakfast products are mess-free, on-the-go options that will attract today's busy consumer, an analyst says. The cereal and snack titan has launched a flurry... more »
Stiff Competition in the Frozen Aisle
Market Drivers & Trends Part 1 of a 3 part Symrise Series. The frozen aisle is facing stiff competition from many areas in the supermarket. More specifically, frozen entrées are... more »
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Events
11/30/2020
[Webinar] Key Opportunities & How to Succeed in a Plant-based World
As consumers steer away from animal products, plant-based alternatives conquer...
10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020
World Food Day is calling for global solidarity to help all populations, and...
