Latest Articles

Feeding Gen Z During Quarantine and Beyond

When it comes to the food they buy and share, health, freshness, and convenience are among Gen Z’s priorities, and those preferences have persisted during the pandemic. [more...] more »

A Discussion with Generation Z: Food Trends and Product Purchasing

Trend Perspectives by Cynthia Maxwell Although generations are typically categorized by events rather than arbitrary dates; Gen Z birth years are generally considered to fall...  more »

Packaged Facts: Gen Z Shoppers Emerge as Strong Consumers of Organic and Natural Foods

A new report by Packaged Facts, which surveyed 23,600 US adults, showed that interest in and consumption of organic and natural foods are highly dependent on age demographics and...  more »

Consumer Definition of Clean Label is Expanding

The clean-label trend has been in the spotlight for quite some time now. According to a July press release from Innova Market Insights, almost 28% of global food and beverage...  more »

Meal Times & Snack Times Are Getting Increasingly Muddier

When people eat is now as important as how and what they eat, with mealtimes and dining patterns increasingly departing from the three-meals-per-day tradition, according to...  more »

Top Flavor Trends Driving Naturalness in 2019 and Beyond

Organic and natural foods are booming, accelerated by the major demographic shift towards Millennials and Gen Zs with purchasing power. Standing for responsible indulgence, organic...  more »

Gen Z Will Have 'Seismic' Impact on the Food Industry, Prioritizing Convenience and Functionality, Says The NPD Group

Gen Z has never known a world without the internet and is the generation most likely to embrace mobile food apps to place food orders than older generations, said The NPD Group,...  more »

How Gen Z Is Beginning to Make Their Mark on Eating Trends

With the oldest members of Generation Z turning 22 years old in 2019, they are just starting to affect dining out and eating trends, reported The NPD Group. The market research...  more »

Gen Z Consumers Want Healthier, More Convenient Food

Generation Z - the demographic group born between 1995 and 2010 - has helped move U.S. food culture from three sit-down meals a day to several eating experiences throughout....  more »

A Glimpse Into 2019: Food, Tech & Consumer Trends

Trend Perspectives with Cynthia Maxwell What trends will we experience as we roll into 2019? After much investigating across many categories here is a glimpse into some big ones! ...  more »

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Events

09/21/2020
Webinar: How to Create Food and Beverage Gen Z Will Crave

Gen Z holds a large stake in the future of the food and beverage industry. Our...

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...