Latest Articles

[Video] Top Flavor Trends Investigation for 2020

Every year, our Marketing, Sensory and Consumer Insights team takes pride in selecting the most cutting edge flavor trends that are predicted to drive food and beverage for the...  more »

Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and especially the most vulnerable. Food is the essence of life and the bedrock of our cultures and...  more »

Plant-based Foods: Good for Consumers, Good for the Planet

There is a new focus on plant-based options, and soybeans – a complete protein – offer enormous potential as an ingredient in a wide selection of fresh bakery products. [more...] more »

Confusion May Come with Unacceptable Ingredient Lists

The trend of unacceptable ingredient lists began several years ago with Whole Foods Market being a pioneer. Now, many retailers, e-tailers and foodservice businesses have such...  more »

Symrise Group Launches Global Alternative Protein Initiative

Symrise’s R&D teams rely on a range of tools to generate insights into the plant-based market for food and beverage manufacturers. The proprietary Trendscope Reports, Taste Treks...  more »

The Neuroscience of Seasonal Food and Beverage Offers

When most folks think of seasonality it’s normally in preparation of Winter, Spring, Summer and Fall; but when consumers, more specifically foodies, think of seasonality it is...  more »

Demand for Transparency Continues to Increase

Transparency is important or extremely important to 81% of shoppers both online and in store, according to Transparency Trends: Omnichannel Grocery Shopping from the Consumer...  more »

Less is More: Why Retailers and CPGs are Moving Toward Selling Fewer Products in Stores

As the coronavirus pushes some items off supermarket shelves, the food industry is finding a smaller selection reduces consumer confusion, boosts sales and trims expenses for...  more »

Omnichannel Shoppers Increasing Amid Pandemic

The Retail Feedback Group (RFG) recently published its 2020 US Online & In-Store Grocery Shopping Study, providing insight from both instore and online shoppers collected amid the...  more »

The Restaurant Industry is at Another Crossroads

More than four months in, the restaurant industry stands at yet another COVID-19 crossroads. Markets nationwide have paused or scaled back reopenings. Some, like New York City,...  more »

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Events

10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...

09/21/2020
Webinar: How to Create Food and Beverage Gen Z Will Crave

Gen Z holds a large stake in the future of the food and beverage industry. Our...