Latest Articles

How Companies are Unlocking Innovation for Their Brands

Trend Perspectives with Cynthia Maxwell We well know that consumer demand is changing rapidly, and brand innovation is a must to stay competitive and attract the fickle consumer’s...  more »

Brand Trends Arising From Pink October Solidarity

Trend Perspectives with Cynthia Maxwell Pink became the most prominent color of October in 1992 when Evelyn Lauder of Estee Lauder along with a friend decided pink was the best...  more »

4 Food Industry Trends to Watch in 2019 and Beyond

The food industry has many large, mature categories, but the competitive landscape is far from static. Food marketers and retailers are constantly strategizing how to profit from...  more »

3 Millennial Archetypes and Their Food and Beverage Choices

Possessing over $200 million in buying power, millennials make up the largest consumer group in the United States. Meet Beau, Sasha, and Evan – they represent the 3 millennial...  more »

Symrise's Code of Nature Launch Event Celebrates Sustainably Sourced and Transparent Ingredients

Code of Nature is Symrise’s new taste solution platform that celebrates natural and sustainably sourced food and drink ingredients. Launched in New York City on September 27, 2018...  more »

How Technology Is Projected To Transform Food & Beverage

Trend Perspectives With Cynthia Maxwell Food Tech Technology’s influence on food and beverage is a broad subject spanning from cultured meat to robots preparing your favorite...  more »

Culinary 'legends' reflect on changing food scene

The title of this years Worlds of Flavor conference, which is put on annually by The Culinary Institute of America in St. Helena, Calif., was Legends of Flavor. The name...  more »

Key Elements of Successful Craft Products

There's no doubt that 'craft' is booming in the food and beverage world. Here at Symrise, we launched an initiative around this to understand the meaning of craft for millennial...  more »

Winter Fancy Food Show: 2018 Top Food & Beverage Trends

The results are in and the 2018 Top Food & Beverage Trends have been revealed. The 43rd annual Winter Fancy Food Show just took place at the San Francisco Moscone Center January...  more »

Talking Food Culture and Creativity at the Symrise-Starchefs ICC 2017 RoundTable

Between the six chefs, restaurateurs and bartenders at Symrise’s private roundtable discussion about innovation and creativity in the food world, the men had more than 100 years of...  more »

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Events

10/17/2019
Webinar: 5 Top Southern Flavors Influencing Mainstream Food and Beverage

Southern food and beverage was born from a melting pot of ethnicities, cultures...

10/03/2019
Key Events Showcase the Latest Innovations in Chocolate

The chocolate industry has multiple key events that will feature the latest...