Latest Articles

The Meaning of Craft Food and Drink for Millennials

Millennials gravitate towards products that communicate a genuine message and offer a sense of discovery. This has resulted in craft-style branding that emulates a sense of...  more »

Five Youth-Driven Consumer Trends to Watch

Based on the perspectives of more than 5,000 consumers surveyed in multiple consumer studies, expert opinions from culinary professionals and more than a dozen trade conferences...  more »

How Millennials Eat: Are They Killing Beer, American Cheese and Canned Tuna?

For the past few years, millennials have been accused of killing a number of things from napkins to motorcycles to homeownershiptomarriageanddivorce. And also food, at least in...  more »

Infographic: The Shift Towards Naturalness

Millennials and Generation Z are shifting the food and beverage industry towards organic, natural and nutrient dense ingredients. Within our Global Trendscope, Natural Goodness is...  more »

Meal Times & Snack Times Are Getting Increasingly Muddier

When people eat is now as important as how and what they eat, with mealtimes and dining patterns increasingly departing from the three-meals-per-day tradition, according to...  more »

The Vibrant and Gourmet Flavors Driving Trends in 2019

The love for good food has become the number one topic for people today. As a result of the artisanal craft food movement and the chef-driven “gourmetization” of casual eating, the...  more »

Top Flavor Trends Driving Naturalness in 2019 and Beyond

Organic and natural foods are booming, accelerated by the major demographic shift towards Millennials and Gen Zs with purchasing power. Standing for responsible indulgence, organic...  more »

Demand for Plant Based Foods Continues to Grow

In a recent blog post, John Crawford, IRIs v.p. of client insights - dairy, and Tim Grzebinski, client insights principal, noted that demand for plant-based foods has expanded over...  more »

3 Millennial Archetypes and Their Food and Beverage Choices

Possessing over $200 million in buying power, millennials make up the largest consumer group in the United States. Meet Beau, Sasha, and Evan – they represent the 3 millennial...  more »

What is the Future of Food?

Changes in consumer behavior, led by millennials, and the influence of technology on our everyday life are impacting how food and beverage manufacturers and retailers will do...  more »

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Events

10/17/2019
Webinar: 5 Top Southern Flavors Influencing Mainstream Food and Beverage

Southern food and beverage was born from a melting pot of ethnicities, cultures...

10/03/2019
Key Events Showcase the Latest Innovations in Chocolate

The chocolate industry has multiple key events that will feature the latest...