Latest Articles

Quantifying The Value Of Transparency

Survey by the Food Marketing Institute and Label Insight highlights consumer interest in the different facets of transparency. [more...] more »

Consumers Look Beyond Ingredients When Deciding What Product To Buy

Increasingly, consumers are looking for more than just sustenance in their food and beverages. They want to discover something new and feel like it makes them a part of something...  more »

Trend Perspectives by Cynthia Maxwell: Bold and Beautiful Colors in Packaging for Food and Beverage

By Cynthia Maxwell, Trend Forecasting Cherry Tomato, Lime Punch, Ultra Violet! These are some of the bright additions to Pantone’s spring 18 fashion color palette. I talked...  more »

Unique and Innovative Product Packaging Attracts Consumers

By Cynthia Maxwell, Trend Forecasting I remember when Evian released the limited edition Christian Lacroix 750ml bottle. The delicate white lace design was so beautiful with the...  more »

Marketing children's products without advertising to kids takes finesse & balancing parents' desires

Anyone who has shopped with children know they heavily influence grocery purchases, but with advertising directly to kids frowned upon by many adults, children's food and beverage...  more »

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Events

03/28/2019
Webinar: How to Unlock the Real Tastes of Nature for Cleaner Labels

The food and beverage landscape is changing. Consumers, specifically...

03/20/2019
Expo West 2019: Probiotics Are Alive and Thriving; Make Sure Your Dairy Products Deliver

I'm still digesting everything learned at Expo West, and then mix in the...