Latest Articles

The Popcorn Of All Ages: By Volume, America's Most Popular Snack

Saturday (January 19) is National Popcorn Day to honor what could arguably be called the worlds oldest snack. Corn was first domesticated about 10,000 years ago in what is today...  more »

Snack Trends: Flavor, Function and Freshness Dominate

Consumer expectations and preferences for snacks have evolved to meet on-the-go lifestyles, health preferences and a hunger for new, bold flavors. Here, we look at two prevailing...  more »

01/09/2019

Beyond the Plate

Tags: Snacks, Food TrendsSource: USA Today

Top Food Trends In 2019: Get Ready To Meet Your New Favorite Snacks

What better way to kick off the new year than by getting hip to the newest food trends of 2019. KIND Healthy Snacks released its first yearly report of 2019's anticipated food...  more »

Snack Mashups Driving Product Innovation

Some foods just belong with one another. Consumers have been putting them together for years. Cheese and crackers. Pretzels and dips. And more recently, avocados and toast. Today,...  more »

Nutrition Bar Innovation Fueled By Function And Flavor

A college student searches for a filling cereal bar for breakfast on her way to class. An athlete wants a sports bar packed with protein before a workout. A mom stocks the pantry...  more »

US Meat Snacks Category Deep-Dive, Part Two: A Healthy Outlook

The well-established US jerky supplier Jack Link's has an innovation centre at its Minneapolis offices. The 12,000 sq ft test kitchen and USDA-approved production facility allows...  more »

10 Key Snack Trends To Watch

The market researchers data on launches between 2013 and 2017 showed there was a 17% increase in the growth of snacks with a health claim and a 22% rise in those with a nutritious...  more »

No Flavor Is Too Exotic For Her Gourmet Popcorn Business In Milwaukee

When Marcia Taylor couldnt find the gourmet popcorns she craved, she began making her own flavors. The more friends and family tried, the more they wanted. Things really got poppin...  more »

10/08/2018

Beyond the Plate

Tags: SnacksSource: TREND HUNTER

Iceland's Holiday Hand-Cooked Crisps are Made with Real Pine Oil

Over the years, innovative snack food brands and consumers participating in flavor-creating competitions have developed tons of unexpected potato chip flavors with wild ingredient...  more »

Infographic: How To Create Kid Friendly Family Approved Snacks

Continuing with our commitment to consumer insight driven innovation, Symrise studied the snacking behaviors of children between the ages of 6 and 12. By partnering with Smarty...  more »

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12/21/2018
Happy Holidays From Symrise!

Thank you for reading, sharing and supporting In-sight in 2018! We're taking...

02/01/2018
Innovation and Trends from the 2018 Winter Fancy Food Show

By Ian Thurston, Symrise Senior Marketing Communication Manager The 2018 Winter...