Latest Articles

It’s Time for French Fries

Is sourdough still trending, people all over the place nurturing starters, putting them to use in boules and baguettes, in pancakes and waffles? It sure seems that way, from the...  more »

06/25/2020

Sweet Talk

Tags: Industry, Innovation, DairySource: Berry on Dairy

Summer Inspiration Series: Create a Category

Let’s talk about creating a new category. This is not just a new formulation, such as high-protein ice cream, nor is it as simple as new packaging, such as yogurt in a pouch. Think...  more »

Chicken Consumption in the United States and the Influence of COVID-19

In times of crisis, the thing consumers are looking out for the most when considering food options is finding what will bring them the most comfort. And what’s more comfortable...  more »

Nonalcoholic Drink Trend Shows No Sign of Slowing Down

Sam Thonis opened Brooklyn, N.Y., alcohol-free bar Getaway in 2019 after he discovered his typical socializing in New York City changed when Thonis’ brother became sober. Bars and...  more »

Seeking Certainty Through Food: US Consumers Comfort Eat Bread and Pasta Amid Pandemic

One of the most significant effects of being home more, especially for those with families, is suddenly being responsible for not only feeding yourself but also providing every...  more »

06/23/2020

Sweet Talk

Tags: Dairy, Flavor Trends, Ice CreamSource: Dairy Foods

Four New Frozen Novelties Introduced in Time for Warm Weather

Bars dipped in chocolate, low-carb frozen novelties, single-serve mochi ice cream and doughnut-inspired novelties hit the shelves just in time for the hot weather. [more...] more »

Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new phase of consumerism.Based on extensive research, Symrise Marketing has identified a new wave of...  more »

New Habits Under Quarantine Introduce Food and Health Trends

Trend Perspectives by Cynthia Maxwell It can take anywhere from 18-254 days for a person to form a habit, according to a study published by the European Journal of Social...  more »

A Look At Pairing Honey With Other Flavors In Chocolate

Consumers want comfort in their candies and chocolates, especially in recent times. However, they also want to feel good after indulging in their favorites, and that’s where...  more »

These 6 Tonic Waters (And 2 Tonic Syrups) Will Elevate Your Summer Cocktails

Consider this: the core principles and the end goal are the same. It’s all about using a combination of learned kitchen techniques (and sometimes, hacks) to create something...  more »

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Events

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...