Latest Articles

Young Master Collabs With Yan Chim Kee for the Release of two Limited-Edition Coconut Beers

After successfully launching new beers in collaboration with various Hong Kong brands last year, Young Master Brewery welcomes the Year of the Ox with two new beers in partnership...  more »

Looking Back on Symrise’s 2020 Top Flavor Trends for North America

2020 certainly did not turn out the way that many of us expected. But from a food and beverage trends perspective, many of Symrise’s initial predictions for the year still rang...  more »

01/12/2021

Good Libations

Tags: Bars, Mixology, Menu TrendsSource: Symrise

Bartender Tommy Ho Shares his Secrets to Beverage Success

Tommy Ho, General Manager/Partner, Anvil Bar & Refuge and Penny Quarter, Houston Houston native Tommy Ho did what most college kids who need to pay their bills do when in school –...  more »

What Food and Beverage Brands Can Expect in Healthy January

We're taking a look back at the health-based trends we identified last January that still stand true today. January is the month for new beginnings – a time which consumers take...  more »

Evocore: A Flavor Encapsulation Solution by Symrise

Great taste is the most important repurchase driver within the dynamic food and beverage market. Flavor encapsulation enables your brands to protect great taste with liquid...  more »

Chef Spotlight: Jessica Tom on her Cooking Philosophy and Food Network Stardom

Jessica Tom has loved the culinary arts, since, well, almost forever. Born to “a NYC family obsessed with food,” she started cooking – and reading cookbooks – at a young age....  more »

12/09/2020

Sweet Talk

Tags: Vanilla, Industry, FlavorSource: Symrise

What Vanilla Means to Symrise Flavor North America

For people all over the world, vanilla elicits emotional connections and memories. From the delicious indulgence of a favorite chocolate bar to the scent of freshly washed laundry,...  more »

Road Trips Were the Travel Trend of 2020 Introducing New Food and Snacking

Trend Perspectives by Cynthia Maxwell It's no surprise that the interest in road trips has risen as the result of 2020 events. Whether it was by car, van, or RV, road trips were...  more »

Consumers Starting to Seek More Functional Benefits From Water

Water on its own can be a healthy choice, but consumers are increasingly looking for more than just the basic benefits from H2O. Functional water has been on the rise, with this...  more »

[Video] The Meaning of Craft Food and Drink for Millennials

Millennials gravitate towards products that communicate a genuine message and offer a sense of discovery. This has resulted in craft-style branding that emulates a sense of...  more »

Culinary Chronicles are featured monthly articles on trending food topics, written by Symrise chefs.

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Events

11/30/2020
[Webinar] Key Opportunities & How to Succeed in a Plant-based World

As consumers steer away from animal products, plant-based alternatives conquer...

10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...