#DrinkTok: How One App Is Influencing What We Sip
Over the past year, TikTok has become so much more than a forum for choreographed dances. Not only has it changed the music industry and given us countless viral food hacks, but,... more »
Latest Articles
4 Key Trends Behind Rising Interest in Mocktails
At the start of COVID lockdown, alcohol sales went through the roof as people stocked up and got ready for lots of time at home away from their favorite bars. As the months went... more »
Hard Alternatives Emerges as Fast-Growing Alcoholic Beverage Segment
Hard seltzer took off in 2020, making up 21 percent of Drizly's beer sales with a year-over-year sales increase of 495 percent. [continued...] more »
The Brands and Trends Shaping The Low- And No-Alcohol Category
While overall alcohol consumption is expected to have declined in 2020 the low- and no-alcohol market is continuing to expand, with consumption expected to grow 31% by 2024,... more »
Study Shows Why Functional Beverages Should be Targeted at Specific Consumers
Functional beverages are popular, but should not be lumped into a single category, according to a study by Brightfield Group's Evergi platform. Consumers of different functional... more »
The Biology of Coffee, One of the World’s Most Popular Drinks
You’re reading this with a cup of coffee in your hand, aren’t you? Coffee is the most popular drink in many parts of the world. Americans drink more coffee than soda, juice and tea... more »
The New Norm for Direct to Consumer Channels
Trend Perspectives by Cynthia Maxwell When you think about some of the positive shopping aspects that resulted from the challenges of 2020 & 2021, curbside delivery and grocery... more »
The Top Ten Trends Shaping The Adult Beverage Market In 2021
The Covid-19 pandemic has had a far-reaching impact on the adult beverage industry. The closure of many bars and restaurants has meant that home consumption of alcoholic beverages... more »
[Webinar] North American Top Flavor Trends for 2021
The past year has influenced the future of the food and beverage industry. In response to COVID-19, consumers craved comfort and became hyper aware of their health.Join Symrise... more »
What Food and Beverage Brands Can Expect in Healthy January
We're taking a look back at the health-based trends we identified last January that still stand true today. January is the month for new beginnings – a time which consumers take... more »
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Events
11/30/2020
[Webinar] Key Opportunities & How to Succeed in a Plant-based World
As consumers steer away from animal products, plant-based alternatives conquer...
10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020
World Food Day is calling for global solidarity to help all populations, and...
