Latest Articles

[Mini-Webinar] How Low Can You Go? Bring Premium Hard Seltzer, Low and Non-Alc Spirits to Life

How low can your ABV go? It's time for your beverage brands to tap into the changing industry with great tasting hard seltzer, low ABV or alcohol-free products. Join us on Thursda...  more »

US Beverage Alcohol: 5 Trends to Watch in 2021

2021 is likely to be a transition year for the US beverage alcohol category, predicts online retailer Drizly. Pandemic trends will persist amidst a slow return to pre-COVID life,...  more »

Sleep-Promoting Beverages Find New Importance

Herbal teas have long been at the forefront of sleep-promoting beverages. Ingredients like chamomile or valerian have been consumed as infusions for their relaxing properties for...  more »

Consumers Starting to Seek More Functional Benefits From Water

Water on its own can be a healthy choice, but consumers are increasingly looking for more than just the basic benefits from H2O. Functional water has been on the rise, with this...  more »

Tracking Beverage Trends

With restaurants and bars closed for months due to the pandemic and recently opened with diminished capacity, more consumers are quenching their thirsts by purchasing...  more »

Americans are Drinking More Alcohol in 2020, and a Love of Hard Seltzer is Fueling the Rise

Americans' love of hard seltzer is fueling growth in alcohol sales, a new analysis by IWSR Drinks Market Analysis has found. Overall alcohol sales volumes are expected to rise over...  more »

Clean is Clearly The New Norm in Beverages

Consumer perceptions have shifted, and many are focusing on buying products they consider cleaner and healthier. In response, they are turning their attention and wallets to clean...  more »

Trending Ingredients and Health Benefits in Functional Ready-to-Drink Beverages

Beverage consumers want products that deliver on taste while providing a wide variety of functional benefits to support health and wellness goals. [more...] more »

Ups and Downs for Ready-to-Drink Tea at Retail

The retail ready-to-drink (RTD) tea and coffee category found itself in a good news/bad news situation over the past year. Overall, the category recorded decent dollar sales...  more »

Coffee Innovations: Flavors, Textures and International Influence

In celebration of National Coffee Day on September 29, 2020, we're revisiting some of our favorite coffee centric articles. Over the past few years, coffee culture has reached new...  more »

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Events

11/30/2020
[Webinar] Key Opportunities & How to Succeed in a Plant-based World

As consumers steer away from animal products, plant-based alternatives conquer...

10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...