Latest Articles

Looking Back on Symrise’s 2020 Top Flavor Trends for North America

2020 certainly did not turn out the way that many of us expected. But from a food and beverage trends perspective, many of Symrise’s initial predictions for the year still rang...  more »

A Look Back at How the Candy Industry Coped With COVID-19 in 2020

Event cancellations, economic impacts, and the general uncertainty of the last year left its mark on candy companies all over the world. [more...] more »

Evocore: A Flavor Encapsulation Solution by Symrise

Great taste is the most important repurchase driver within the dynamic food and beverage market. Flavor encapsulation enables your brands to protect great taste with liquid...  more »

12/09/2020

Sweet Talk

Tags: Vanilla, Industry, FlavorSource: Symrise

What Vanilla Means to Symrise Flavor North America

For people all over the world, vanilla elicits emotional connections and memories. From the delicious indulgence of a favorite chocolate bar to the scent of freshly washed laundry,...  more »

11/24/2020

Sweet Talk

Tags: Dairy, Food Trends, IndustrySource: Dairy Foods

2020 State of the Industry: It’s a Juggling Act for Cultured Dairy

The cultured dairy segment has been tossing multiple balls in the air in an effort to meet numerous — and sometimes seemingly conflicting — consumers trends. [more...] more »

11/19/2020

Sweet Talk

Tags: Chocolate, Flavor, IndustrySource: Bake Mag

Health Benefits and Messaging About Chocolate

How big of a deal is the health message about chocolates with consumers today? And which messages resonate most of all? [more...] more »

Baked Goods and Cereals Boost Symrise Sales, At-Home Cooking Remains Strong

The Flavor segment was driven by trends toward cooking and eating at home as changes in consumer behavior due to the pandemic continued throughout the third quarter. [more...] more »

[White Paper] Sustainable and High Quality Grapefruit

Symrise sources our white grapefruit from El Dorado, South Africa, the land of citrus.South Africa offers far more than wine and wild animals. The country is considered an...  more »

[Video] Top Flavor Trends Investigation for 2020

Every year, our Marketing, Sensory and Consumer Insights team takes pride in selecting the most cutting edge flavor trends that are predicted to drive food and beverage for the...  more »

Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and especially the most vulnerable. Food is the essence of life and the bedrock of our cultures and...  more »

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Events

11/30/2020
[Webinar] Key Opportunities & How to Succeed in a Plant-based World

As consumers steer away from animal products, plant-based alternatives conquer...

10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...