Symrise is pleased to announce that we will be at Snaxpo from March 19, 2016 to March 22, 2016.  This year the event will be held at the George R. Brown Convention Center in Houston, Texas and we will be in booth #735.

Snaxpo is the international trade show of the snack food industry, and over the course of the event key insights are shared on the latest snack food trends, as well as educational sessions, presentations and professional development.  The meeting is widely attended by buyers, owners, executives, food technologists, marketing and sales departments and many other industry professionals. The trade show itself has numerous booths offering equipment, ingredients, products and services.

Sandwich Americana & Symrise

We work closely with clients such as snack food companies to develop new ideas, consumer insight driven product innovations and market-ready solutions. We are constantly searching for new sources of inspiration for our clients.

Interestingly, after America has recently seen Mediterranean, Asian and Latin flavor trends, millennials and other age groups are turning once again to the rich culinary heritage of America, and demanding American influenced flavors.

Our research has shown that traditional American foods in terms of appearances as menu items have grown by more than 26 percent since 2008. Fifty percent of U.S. Consumers are interested in U.S. regional flavors in their sauces and condiments. This will present huge new opportunities for snack food professionals.

To celebrate this return to American cuisine, the Symrise booth at Snaxpo will feature a fun Symrise food truck with salty snack concepts highlighting "Sandwich America." This presentation will showcase seasonings that recreate America's greatest sandwiches from the classic Philly Cheesesteak to the Sloppy Joe.

Please plan on being at Snaxpo this year and visiting our Sandwich Americana food truck at booth #735. Our team would be happy to discuss the many ways to capitalize on the latest food trends and to help you introduce the flavors of America to your snack food line.

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