Symrise is pleased to announce that we will be at Snaxpo from March 19, 2016 to March 22, 2016. This year the event will be held at the George R. Brown Convention Center in Houston, Texas and we will be in booth #735. There, we will host a sandwich food truck celebrating American cuisine. We hope you will join us!

Snaxpo is the international trade show of the snack food industry, and over the course of the event key insights are shared on the latest snack food trends, as well as educational sessions, presentations and professional development. Snaxpo is an excellent opportunity to meet snack industry professionals and key insights into flavor trends. The meeting is widely attended by buyers, owners, executives, food technologists, marketing and sales departments and many other industry professionals. The trade show itself has numerous booths offering equipment, ingredients, products and services. We are looking forward to displaying one of our favorite recent trends at our food truck: American influenced flavors.

Sandwich Americana & Symrise

We work closely with clients such as snack food companies to develop new ideas, consumer insight driven product innovations and market-ready solutions. We are constantly searching for new sources of inspiration for our clients.

Interestingly, after America has recently seen Mediterranean, Asian and Latin flavor trends, millennials and other age groups are turning once again to the rich culinary heritage of America, and demanding American food.

Our research has shown that traditional American foods in terms of appearances as menu items have grown by more than 26 percent since 2008. Fifty percent of U.S. Consumers are interested in U.S. regional flavors in their sauces and condiments. This will present huge new opportunities for snack food professionals. By working with classic, American influenced flavors like barbecue, snack food producers can tap into a growing consumer base.

To celebrate this return to American cuisine, the Symrise booth at Snaxpo will feature a fun Symrise sandwich food truck with salty snack concepts highlighting "Sandwich America." At our food truck, all of our menu items will feature American influenced flavors. This presentation will showcase seasonings that recreate America's greatest sandwiches from the classic Philly Cheesesteak to the Sloppy Joe. Snacks featuring these flavors will reach a millennial audience that is increasingly interested in nostalgic, American influenced flavors and well-known favorites of American cuisine.

Please plan on being at Snaxpo this year and visiting our food truck at booth #735. Our team would be happy to discuss the many ways to capitalize on the latest food trends and to help you introduce American influenced flavors to your snack food line.

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