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Lemonade Hard Seltzer Wins The Title of America's Favorite RTD Alcoholic Beverage Flavor

It’s Last Call in the Symrise Flavor Madness 2021 and a champion has been crowned. For a month we have been asking 5,000 consumers, in real time, to…
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[Round of 32] Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

It’s been an exciting time with the Symrise Flavor Madness Bracket! We have now completed the first and second round, eliminating 48 flavors and…
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[Round 1 Results] Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

Alright folks we are live! We witnessed madness the first weekend of play for Symrise Flavor Madness 2021. If you are just joining us, refer to our…
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Symrise North America’s Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

By popular demand, we are back with Flavor Madness 2021. This year's 64-team March Madness style bracket has a twist! It’s a battle between Hard…
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The Top 11 Trends for 2017 from Starchefs ICC

What is Progress? Such was the theme of the 2016 StarChefs International Chef Congress (ICC) (www.starchefs.com/cook/icc), held Oct. 23 to 25 at the…
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Shrub Cocktail Trends Across the U.S.

In our last blog, we introduced “shrubs,” the very interesting fruit (or vegetable), vinegar and sugar combinations that have re-emerged on the…
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Monthly Mixology with Junior Merino: Garden to Glass

By Junior Merino, The Liquid Chef Whether you grow your own garden in the back yard, grow an herb garden in your window sill, or purchase from your…
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Events

Tags: Cocktails, Mixology Source: Symrise

Manhattan Cocktail Classic 2013

Symrise took part in the Manhattan Cocktail Classic in May 2013. The annual event takes place at the New York Public Library in Manhattan. For the…
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Events

Happy Holidays from Symrise! See you in 2024!

Thank you for reading and sharing in-sight in 2023! We're taking a holiday…

Insights From the StarChefs Panel Discussion in Austin, Texas

As host of the food-centric podcast Flavors Unknown, Emmanuel Laroche knows his…

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