Latest Articles

[Infographic] What Southern Revival Means to Food and Beverage Consumers

As a component of our Southern Revival Initiative, we surveyed +1,000 American consumers to identify their existing associations with Southern food, flavors and techniques that are...  more »

Tea – The Original Plant-Based Beverage

The term tea attracts consumers seeking better-for-you beverages. There is something holistic about steeping water in leaves and herbs, knowing their inherent goodness is being...  more »

Webinar Recording: Mainstream Flavor Trends Surfacing from COVID-19

As we enter a re-opening phase in the face of COVID-19, we also enter a new phase of consumerism.In response to the pandemic, consumers have swiftly adapted their behaviors and...  more »

Let's Experiment With Beer Floats, Because Why Not?

Beer and ice cream may sound like an odd combination, but the right kind of craft beer with the right kind of ice cream can result in something truly delicious. So, now that the...  more »

Naturally Citrus: A Taste Solution Consumers Can Trust

Key players in the food and beverage industry are faced with a critical consumer challenge: negative perceptions of modern factory food and drink. In light of a health and wellness...  more »

Top Three No-and-Low Beverage Trends for 2020

As consumers’ thirst for zero and low-alcoholic beverages continues to grow, beverage manufacturers are creating innovative, new products that satisfy the market while appealing to...  more »

Hard Seltzer Sales Soar 255% in US Off-trade

For the one-week period ending 6 June, spirits continued to grow well ahead of other alcohol categories with a 30.2% sales increase. Wine increased by 23.8%, while beer, FMB...  more »

Nonalcoholic Drink Trend Shows No Sign of Slowing Down

Sam Thonis opened Brooklyn, N.Y., alcohol-free bar Getaway in 2019 after he discovered his typical socializing in New York City changed when Thonis’ brother became sober. Bars and...  more »

Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new phase of consumerism.Based on extensive research, Symrise Marketing has identified a new wave of...  more »

New Habits Under Quarantine Introduce Food and Health Trends

Trend Perspectives by Cynthia Maxwell It can take anywhere from 18-254 days for a person to form a habit, according to a study published by the European Journal of Social...  more »

The latest information, innovation and inspiration in the world of beverage including alcoholic beverages and non-alcoholic beverages.

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Events

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...